pizza copy.png — CHOOSE TO LOSE

PIZZA TOPPINGS AND LOSS AVERSION

I NEVER LOSE

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LOSS AVERSION

> example | definition

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Pizza and reserach ↓

A TALE OF TWO PIZZAS

> research paper

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TO ADD OR REMOVE ↓

TO ADD OR REMOVE?

> inclusion and exclusion strategy |

loss aversion | status quo bias

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SOURCES

Cognitive biases: loss aversion

Paper - Levin, I.P., Schreiber, J., Lauriola, M. et al. A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product. Marketing Letters 13, 335–344 (2002). https://doi.org/10.1023/A:1020370516638